May 23rd, Hisense 4K TV 300 was hold at NASCAR’s capital city of Charlotte, North Carolina. The race was held on one of the most important holidays, Memorial Weekend, which has a very special meaning for Americans across the United States. !
Together with the race, Hisense announced the launch of its new 4K UHD TV in the US market. Denny Hamlin, President of USO, presented launch event. For the first time, Hisense showed its new 4K TV commercial in front of the media. To celebrate the Memorial Weekend, Hisense donated 20 TVs to Charlotte local USO.
The Hisense TV launched last week was one of first TVs that passed the Netflix Recommended TV certificate, as well as the first Chinese brand that passed the certificate. The certificate is a proof that Hisense TV has a better 4K streaming experience and the image quality was recognized by Netflix. Besides NRTV recognition, the new 4K UHD TV also passed the UL Green Guard certificate and dbx-tv total technology audio technology.
To connect our brand with the product, we displayed our new 4K TV in our retail partner Wal-Mart’s NASCAR special program, Wal-Mart Race Time. At local Wal-Mart stores, many customers came to the Hisense booth, checked out the Hisense TVs, and asked questions about the Hisense brand. !
Also, at the NASCAR Fun Zone display area, Hisense displayed the Hisense 20# show car, 4K NASCAR Simulator game and most importantly, our new 4K TV!
The race was 200 laps, and finally Austin Dillon won the race. EVP of Hisense Group, Dr. Lan Lin presented him with the trophy and an all-new Hisense 4K TV.