Johannesburg, 24 February 2017: Hisense SA is proud to announce that one of their fridges (H700SI-ID Ice Maker Fridge) has been named Product of the Year (PoY) in the Home Appliance Category.
PoY is the world’s largest consumer-voted award for product innovation, and guides consumers towards the best products in their market and rewards manufacturers for quality and innovation.
Winners are chosen following an intensive judging process based on months of rigorous research conducted by independent research house, Nielsen. Over 5 000 5-10 LSM South African households are surveyed to understand which products have won their hearts and minds.
Hisense’s winning 535L side-by-side Ice Maker Fridge boasts an electronic LED multi-function control panel allowing for various water and ice dispensing options, bringing cocktail hour to the kitchen, every hour. Internally, the fridge is engineered around state-of-the-art NANO-freshness, and has received an A+ rating for energy efficiency.
“We are incredibly excited to have one of our products associated with the PoY. Since July 2016, our fridge sales and value market share have clinched the No.1 position and the category’s sales volume and value took the No.1 spot in December 2016,” comments Claire Noyes-Smith, Marketing Director at Hisense SA.
According to PoY CEO and Chief Innovation Analyst, Preetesh Sewraj, “we are seeing more local and international brand owners putting great effort into investing and innovating their products to suit and cater for local consumers.”